7 Steps to Improve your Domain Authority (DA)

How to Improve your Blog Domain Authority

You’ve probably seen people on Twitter post about their DA going up or down on a monthly basis. You might be wondering what the heck they are on about. You might even be wondering how they have a DA of 40! With so many uncertainties surrounding Domain Authority I thought I would write a post breaking down the 7 things you should be doing to improve your blog DA starting today.

Domain Authority (DA)

Domain Authority is a score given to your website by a site called Moz. Your blog’s DA is scored from 1-100 and is based on your site’s search engine ranking. The higher your DA score the more credible your site is viewed by search engines. To find out your blog’s domain authority you can use this DA Checker.

Moz generally run a scan of websites on a monthly basis. They aren’t very structured with the dates they carry this out and often change the date last minute. To find out when the next Moz site scan is you can check the Moz Updates here.

Working with Brands

Domain Authority is valuable to Bloggers as often brands will look to work with blogs that have over a certain DA. I’ve found most brands will ask for a minimum DA of 20. If you are starting to work with brands or are interested in turning your blog into a business then knowing about SEO and Domain Authority is important.

7 Steps to Improve your Domain Authority

#1 Back Links

Get your site linked on other high ranking sites. This is one of the easiest and most effective ways to improve your DA. As a blogger the best way to do this is by guest posting for other bloggers who have a higher DA than you. Having your link on higher ranking sites makes your site appear more valuable by association. To make sure your link is viewed as valuable you need to keep your content standard high and guest post on blogs with a similar theme to yours.

Some of my favourite bloggers who accept guest posts are She Might Be Magazine, UK Bloggers, Life in a BreakdownBeauty and the Bird & Codiekinz.

#2 Broken Link Checks

Regularly removing broken links from your blog is important and something you can do right away. When Moz carry out their monthly scans they will check links on your site. If a lot of these links are dead and no longer working then this doesn’t look good on your blog. If you have never removed broken links from your blog then this can be a time consuming task. Make it one of your monthly jobs to scan your site for broken links and remove them so that they don’t build up. You can find out how many broken links you have here. Just type in your URL and make sure to select ‘report all occurrences’ to see all the broken links. I’ve written a more detailed post about removing broken links if you are unsure of what to do.

#3 Internal Links

Linking to your own content is just as important as linking to external sites. I always try to include one link to my own content in each blog post. Make sure that the link you are including is relevant to the content of your post and that the keyword is appropriate. For example I have included an internal link in this blog post to another blog post I wrote about removing broken links.

#4 Create Quality Content

Quality is definitely better than quantity when it comes to your blog’s DA. I know sometimes how easy it is to fall behind with blogging and it is often tempting to just publish anything so you don’t fall behind in your schedule. You are much better off creating 3 or 4 solid pieces of content each month than trying to push yourself to post daily. This is something I have stuck to and my Blog DA has been increasing by 2 points on average per Moz update.

#5 Blog Post SEO

Search Engine Optimisation or SEO for short is how your blog post is read by the likes of Google. SEO really deserves a post of it’s own but I’ll give you a brief idea of what you should be doing for each blog post. If you follow the below steps for each blog post your post will be much easier for search engines to read and will enable you to rank higher in Google searches.

Text SEO

  • Blog Post Title – This should include your keyword and should be direct and to the point. (My keyword for this post is Domain Authority)
  • Keyword Density – Your keyword should be included in your blog post but try not to overuse it. Instead use similar terms in your descriptions. For example, I have used the term DA instead of Domain Authority to avoid over cramming the post with my keyword.
  • Meta Description – A meta description is the short paragraph that displays below your post title when your blog is searched on Google. This is a 160 character summary of what your post is about. Make sure to include your keyword and keep it to the point. Here is an example of a Meta Description I wrote for my Escape Rooms Cardiff Review.

How to Write a Meta Description for your Blog

  • Blog Link URL – The Permalink is the URL that directs users to your blog post. This can be edited to create a more SEO friendly link. In the image above for Escape Rooms Cardiff the permalink is shown as ‘escape-rooms-cardiff-review’ so if anyone searches that exact phrase on Google my post will rank quite high. When creating a permalink think about what you would be typing into Google if you wanted to find your own post. Make sure your keyword features in the permalink.

Image SEO

  • Image Alt Tags (Alternative Tags) – Images should have an alt tag that describes what the image is about so it can be found by search engines. Google cannot read images without these. For the above image I have used the alt tag ‘How to Write a Meta Description for your Blog’. Alt tags can be added easily on WordPress or Blogger when you upload a new image.

If you are using WordPress for your blog you can download a plugin called Yoast SEO which will give you reminders to carry out all of the above and more each time you post.

#6 Get Social

Social media can also play a role in improving your Domain Authority. Make sure to share your recent posts across your social media platforms and encourage followers to like and share your content from your blog. If your content is regularly getting shared then Google will see your content as trustworthy.  The best social media sites to promote your blog posts on are Twitter, Facebook and Pinterest as they have one click sharing options that make it easier for other people to share your content. Make sure to set up Pinterest Rich Pins so whenever someone Pins an image from your site it includes all your blog information.

#7 Be Patient

Building up a good DA score takes time. The age of your blog also plays a factor in how high your DA will be. Blogs that have been around longer and have been posting consistently for 3-4 years should have a higher DA than someone who has been posting for less time. Improving your Blog DA isn’t something that can be rushed. As long as you follow all the above points then your DA will gradually grow over time.


I hope this post has been some help to you in understanding how to improve your blog’s Domain Authority. If you have found this helpful then you can share this post on Twitter, Facebook and Pinterest.

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  1. August 21, 2017 / 6:39 pm

    Great tips! Thanks for these. Breaks it down easily!

  2. August 22, 2017 / 8:53 am

    This was so helpful, I’ve bookmarked it on my laptop! I definitely know what you mean by DA takes time to build up haha! xx


  3. October 25, 2017 / 9:28 am

    Thank you for these tips. I will definitely be giving them a go in hope of improving my DA.

    Maya x

  4. November 2, 2017 / 9:53 pm

    I didn’t know there was a site for checking broken links! I’ve gotten my domain recently and started working on DA and spent hours clicking every link haha You’ve saved my life! xx


    • Neesha
      November 6, 2017 / 5:19 pm

      OMG trying to click every link would take days! Glad you’ve found this post helpful x

  5. November 4, 2017 / 7:17 pm

    These are really useful tips that I’m using to grow my new blogs DA! I’ve managed to get a DA of 1 in my first few weeks but my goal is to get to 7 by Christmas and 25 by the end of next year!
    Ffi | The Essence Of Red

    • Neesha
      November 6, 2017 / 5:20 pm

      Yasss Ffion you can do this!!

  6. November 5, 2017 / 10:03 am

    Love this post – such useful tips here!!!! xxxx

  7. November 6, 2017 / 5:28 pm

    This is such a helpful post! It is clear and concise. A lot of these type of posts waffle on way too much and especially in technical terms. Yours is really easy to understand. I definitely need to get some more back links x

    • Neesha
      November 6, 2017 / 5:38 pm

      Thank you lovely! Offering to guest post is definitely the easiest way to build up those much needed back links x

  8. December 8, 2017 / 5:42 pm

    These are some fantastic tips that I’ll be using to grow my blog DA in 2018. Right now I’m at 1 and cannot seem to budge at all. I need to do a blog audit of broken links and ensure images have alt tags for images.
    Ffi | The Essence of Red

  9. January 6, 2018 / 12:37 pm

    Thanks for sharing this. I’m struggling with DA and seo. I’ll try those tips!

  10. February 14, 2018 / 11:56 pm

    Some great tips – guest posting is a great way of improving da

  11. February 23, 2018 / 7:06 am

    So helpful, definitely saving this post for future reference!

    • Neesha
      February 23, 2018 / 4:21 pm

      Thank you Beth x

  12. March 5, 2018 / 4:54 pm

    I am desperate to get my DA up but just couldn’t get my head around it, until I read this post! Thank you for breaking it down so it’s much easier to understand and sharing your tips!

    Rebekka x

    • Neesha
      March 5, 2018 / 6:23 pm

      I’m glad it’s helped! x

  13. March 7, 2018 / 9:58 am

    These are really great tips. Need to bring my DA up too! Thanks for sharing.

  14. April 28, 2018 / 10:27 pm

    Very helpful – thanks for the great info. How long has it taken to get to your current DA? Also you mention an increase of 2 each update – Was that monthly?

  15. May 27, 2018 / 6:07 am

    Thank you for writing this post! I didn’t even know what DA was until yesterday. I’m a new blogger, so I definitely have a lot of work to do.

  16. June 17, 2018 / 9:57 pm

    Thank you for this really useful info as always! Cani ask you for some additional info on ALT tags on images? I’m struggling with this at the moment

    • Neesha
      July 13, 2018 / 4:23 pm

      Is there anything in particular you wanted to know more about regarding ALT tags? x

  17. September 13, 2018 / 9:01 pm

    I love the information you provide on your blog. Have you checked into narrowing your margin so that it’s easier to read?
    The social plugin is getting in the way and makes for a tough read.

    Keep up providing GREAT value, Neesha!

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