Blogging for Freebies – A PR’s Worst Nightmare

 

Bloggers who Blog for Free Things

The world of Blogging is forever being criticized. Cosmopolitan recently bashed bloggers and questioned their authenticity when it came to product recommendations. Bloggers have been calling each other out on Twitter over the use of Instagram Bots. Bloggers are even bitching about each other in Whatsapp groups in an attempt to tear someone down (You know who you are!) The whole blogging world seems to be going to hell in a hand basket.

The Bloggers that are just Blogging for Freebies

Having taken on the PR for a brand recently one thing that has gripped my shit is how many bloggers expect things for free. Not only do they expect things for free, they demand them. The majority of emails I’m receiving go something like this:

First of all, who the fuck are you? The email I received contained no information about the Blogger or Blog just an address for me to send products to. How fucking cheeky is that? Put a bit of effort in if you want something for nothing. This infuriated me so much I decided not to respond but unfortunately said Blogger was not happy with that so sent another email asking if I had received the first email. I responded politely asking for some more details about them and their blog and this is what I got:

I was gobsmacked. Like seriously? After checking out the Blog I could see that it had just been launched 3 days ago! 3 FUCKING DAYS! I couldn’t get over the cheek of it so no more being nice back for this cheeky little shit. I responded explaining that the company only worked with bloggers who had worked hard on their blog and brand over the past year. Unfortunately Miss demanding did not back down.

Bloggers threatening brands

You what? Are you seriously threatening to tear down a brand you just begged for freebies from? Yes, this really happened! This is when I lost it and felt the anger burning inside of me. I really wanted to respond but professional as ever I clicked block. 

Blogging for Freebies

Don’t Be THAT Blogger

If you really truly love a product then buy it! You wouldn’t waltz into ASDA demanding your food shop for free because you ‘love their products’, so why is it acceptable to do when it is a beauty brand? I just don’t get the mentally of it. The brand have worked hard on their products and the only way to stay in business is if they sell those products. If they handed out freebies to every person who asked they wouldn’t have any stock to sell.

What you should spend time doing instead of emailing brands is working on your blog. Do you know what DA is? Do you understand SEO? Have you invested time and put hard work into your blog? If you can’t answer YES to all those questions then I don’t think you should be approaching brands at all. The point of working with a brand is that it will mutually benefit both the brand and the blogger. If you just launched your blog a few months ago then it’s highly unlikely you have anything to offer the brand in the first place. A review is great but if your DA is low or your reach is poor then that doesn’t benefit the brand at all.

Staying Professional

If you are purely blogging for freebies then I don’t believe you will get very far. To get noticed by a brand you need to do it the right way. It’s important to stay professional and treat your blog like a business. I’ve written a post all about approaching brands and how to do it in a manner that doesn’t scream ‘I want Freebies’. So before you hit send on that email put yourself in the shoes of the PR. If you think it looks needy or makes you look unprofessional then don’t send it.

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19 Comments

  1. May 28, 2017 / 9:54 am

    HA! I loved this post, brutal, honest but insightful…. ALSO, GIRL YOU AND YOUR BLOG PHOTOS MAKE ME SICK WITH ENVY!!!! haha, Love you though. x

    Charlee
    Rose above the Thorns

    • Neesha
      May 31, 2017 / 4:18 pm

      Thank youuuuu xxx

  2. May 30, 2017 / 10:54 pm

    Wow, I can’t believe people would actually be so demanding and rude! I wonder if they were young teens and don’t realise the amount of work and dedication goes into keeping a blog running for a long time? I hope it was that, because the idea of a fully-grown adult behaving in that way is just not good. I’m not opposed to working with brands, but I created my blog because I wanted to share my experiences and connect with other people with similar interests. I think that if somebody’s getting into it for freebies, they’re going to end up very disappointed.

    Beccah xx
    thehonestolive.com

    • May 31, 2017 / 4:26 pm

      It’s seriously embarrassing the way some of them speak to PR’s.

  3. May 31, 2017 / 8:42 am

    Bloody hell I can’t believe that! Hopefully bloggers like this are in the minority.

    • May 31, 2017 / 4:27 pm

      Yes they are definitely the minority but it’s becoming more common sadly.

  4. May 31, 2017 / 11:20 am

    I can’t believe how entitled some people are. When I started my blog it was because I simply wanted to write. Brands eventually approached me, but nothing major and I was completely blown away just by knowing there’s someone out there who enjoys my ramblings.

    Unfortunately, I guess it’s too easy to see blogging as a way of getting free stuff, especially with the non-blogging community thinking we’re all just some failed journo-wannabes. But maybe it’s a problem stemming from the current fashion of bringing up entitled kids, who’re amazing and wonderful and perfect and have been given everything since day one without having to do anything for it (not everyone is like that obviously).

    Maya | http://londondamsel.co.uk/lifestyle/makes-successful-blogger/

    • May 31, 2017 / 4:31 pm

      I definitely feel more bloggers are getting into blogging for the wrong reasons.

  5. Sophiie Jordan
    May 31, 2017 / 11:23 am

    I love this post! I as a blogger would never expect anything for free never mind demand it! Blogging shouldn’t be about the ‘freebies’ it should be about sharing your passion with the world. Thank you for this post! 😊

  6. May 31, 2017 / 4:14 pm

    I’ve worked with bloggers who have straight up stolen product and never promoted, but one sticks in my mind the most. Said blogger came back after almost a year, said she wanted to collab again even though she never posted the old product as promised and kicked off when I said we no longer had blogger outreach in our strategy. My emails were always extra nice, but she kept trying to bait me into saying bloggers weren’t important to us. I was careful and gave her nothing worth screenshotting, but she kept subtweeting about the company threatening to ‘expose us’.

    Main reason we couldn’t afford to work with more bloggers was cause we didn’t get a return from them – in part because of the stolen goods.

    I’m sad to see people are up to these tricks and that you’ve had to deal with this too. The majority of us are good eggs but there’s always going to be some out for whatever they can get – it’s the same in every industry. I think I remember Em Sheldon having someone cat fishing companies and pretending to be her. These people are not bloggers, they are con artists.

    Jess
    Philocalist.co.uk

    • Neesha
      May 31, 2017 / 4:17 pm

      OMG I forgot about the Em Sheldon fake email con. It’s amazing the level some people will stoop to just to get something for free.

  7. June 11, 2017 / 11:58 pm

    Oh my goodness. I’m new to owning a blog, but I’ve been reading them for a long time. Newsflash: They weren’t always about getting free stuff. They’re about creating content that you like and want to share with others. It really pisses me off, knowing that there are people who are doing it just for freebies.

  8. June 19, 2017 / 11:12 pm

    I can’t believe the absolute cheek of some people. It’s people like this that shine a bad light on the rest of us who aren’t like this at all!

    – Chloe
    chloetommo.co.uk
    xoxo

  9. June 19, 2017 / 11:29 pm

    I cannot believe that somebody emailed you like that! That’s terrible!
    What happened to having dignity and staying professional? Brands aren’t going to take them seriously at all.

    I loved this post, Neesha! And give me your photography skills please 🙂

    Zoe | The Rambles of Nuggetstump
    xx

  10. August 14, 2017 / 8:49 pm

    How rude how can these people even call themselves bloggers!! Approaching brands makes me so nervous as I don’t want to come across as this person if you’ve invested time and effort into your blog you’ll reap the benefits without begging for things like this. Part of being a blogger is building a brand and a reputation and people like this boil my blood! Loved this post and hope things look up for you soon ❤️

    Ellie
    http://www.headintheclouds.me.uk

  11. August 19, 2017 / 12:05 am

    I’m shocked people actually do that!! That’s crazy! Especially after only blogging for three days.
    theemeralddove21.blogspot.co.uk

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