The world of Blogging is forever being criticized. Cosmopolitan recently bashed bloggers and questioned their authenticity when it came to product recommendations. Bloggers have been calling each other out on Twitter over the use of Instagram Bots. Bloggers are even bitching about each other in Whatsapp groups in an attempt to tear someone down (You know who you are!) The whole blogging world seems to be going to hell in a hand basket.
The Bloggers that are just Blogging for Freebies
Having taken on the PR for a brand recently one thing that has gripped my shit is how many bloggers expect things for free. Not only do they expect things for free, they demand them. The majority of emails I’m receiving go something like this:
First of all, who the fuck are you? The email I received contained no information about the Blogger or Blog just an address for me to send products to. How fucking cheeky is that? Put a bit of effort in if you want something for nothing. This infuriated me so much I decided not to respond but unfortunately said Blogger was not happy with that so sent another email asking if I had received the first email. I responded politely asking for some more details about them and their blog and this is what I got:
I was gobsmacked. Like seriously? After checking out the Blog I could see that it had just been launched 3 days ago! 3 FUCKING DAYS! I couldn’t get over the cheek of it so no more being nice back for this cheeky little shit. I responded explaining that the company only worked with bloggers who had worked hard on their blog and brand over the past year. Unfortunately Miss demanding did not back down.
You what? Are you seriously threatening to tear down a brand you just begged for freebies from? Yes, this really happened! This is when I lost it and felt the anger burning inside of me. I really wanted to respond but professional as ever I clicked block.
Don’t Be THAT Blogger
If you really truly love a product then buy it! You wouldn’t waltz into ASDA demanding your food shop for free because you ‘love their products’, so why is it acceptable to do when it is a beauty brand? I just don’t get the mentally of it. The brand have worked hard on their products and the only way to stay in business is if they sell those products. If they handed out freebies to every person who asked they wouldn’t have any stock to sell.
What you should spend time doing instead of emailing brands is working on your blog. Do you know what DA is? Do you understand SEO? Have you invested time and put hard work into your blog? If you can’t answer YES to all those questions then I don’t think you should be approaching brands at all. The point of working with a brand is that it will mutually benefit both the brand and the blogger. If you just launched your blog a few months ago then it’s highly unlikely you have anything to offer the brand in the first place. A review is great but if your DA is low or your reach is poor then that doesn’t benefit the brand at all.
If you are purely blogging for freebies then I don’t believe you will get very far. To get noticed by a brand you need to do it the right way. It’s important to stay professional and treat your blog like a business. I’ve written a post all about approaching brands and how to do it in a manner that doesn’t scream ‘I want Freebies’. So before you hit send on that email put yourself in the shoes of the PR. If you think it looks needy or makes you look unprofessional then don’t send it.