How to Use Pinterest to Promote your Blog

How to Use Pinterest to Promote your Blog

There is one post of mine in particular that gets way more traffic than others and has achieved nearly 8,000 repins on Pinterest. This is an old post but it still gives me traffic daily. Annoyingly it’s also not content I personally created but it just shows what works on Pinterest and what doesn’t. The post that gets me hits daily is ‘Curly vs Straight Hair‘. I’m going to show you how to get the most out of Pinterest from what works for me personally and from information provided by Pinterest Ambassador Elizabeth.

How to Make Pinterest work for your Blog

How to Promote your Blog using Pinterest

1. Images

Pinterest is a visual social media platform. If your images stand out and attract attention then they are far more likely to get repinned. Pinterest loves portrait images. Images on Pinterest are restricted to how wide they can be but not by height so use this to your advantage. A lot of bloggers prefer smaller images on their front page so it’s a good idea to use a long image inside your post that you can use as your pinnable image for Pinterest.

A blogger who does this well is Corinne from Skinnedcartree. Corinne uses a small image as her main post photo and then includes a portrait photo as her pinnable photo for Pinterest.

2. Text

Although Pinterest is a visual platform it does rely on descriptive text for someone to be able to find your image. When writing your description think about everything that can be seen in the photo and try and describe it as best you can. If your stuck for words copy and paste the first paragraph of your blog post as the descriptive text.

3. Rich Pins

Rich Pins are something every blogger should set up and it’s really simple and easy to do. Rich Pins draw information from your Blog to add to your photo every time they get pinned. When someone pins one of my images it includes my blog link, blog fav icon and search description automatically. 

How to get Pinterest Rich Pins for your Blog

How to get Pinterest Rich Pins for your Blog

You can find out more about Rich Pins here.

These are the very basic three steps you should be using every time you pin content from your blog to Pinterest. Make these three small changes today and see if you can boost your blog views with the help of Pinterest.

Have any questions? Feel free to tweet me @neesharees

Don’t forget to follow me on Pinterest.



  1. June 21, 2016 / 5:39 am

    I always forget/am too lazy to promote my pins on Pinterest but I really need to make more of an effort. Thanks for all the tips!

  2. April 2, 2018 / 9:21 am

    I’ve just been reading all your blogging tips this morning, however I’m so stuck with Pinterest! I really want to nail it, but no clue of where to even start! Love all your posts! Xxx

    • Neesha
      April 7, 2018 / 6:38 pm

      Thanks Hannah. Hope they’ve helped. Pinterest is a really tricky one and it’s finding what images work and what don’t. It’s a lot of trial and error until you find a style that really takes off on the platform x

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